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_The Moiré Effect | Simon Marxen

_The Moiré Effect

In collaboration with Niels Astrup the following installation is one out of three conceptual drafts designed for the launch of the new Range Rover SUV 2012. The installations were presented with 3d renderings and an enclosed description of the ideas and aesthetics.The installations should not be seen as decisive designs but as the first step in an iterative collaboration. Unfortunately Range Rover decided not to use the concepts.

This first suggestion uses scanimatics or the socalled Moire effect, to create a simple yet spectacular representation of the keywords for the new Range Rover. In physics, a moiré pattern is an interference pattern created, for example, when two grids are overlaid at an angle, or when they have slightly different mesh sizes. This effect sets the basics for a simple animation, that has a high impact on the spectator as she will be the one generating this effect.

Basically the installation consists of a cage or structure made from thin aluminium profiles set up with a small gap between each profile. Inside this structure a combined lightsource and scanimatic suface with the same dimensions scaled down by two, is set up. We use this structure to backproject different images used to create the animations as the spectators move around the object.

It will be an immediate experience for the user and the structure will represent itself in both rounded and sharp aestetics, connecting the installation and the the general ideas of exclusiveness, lightness and engineering underlying the Range Rover SUV.

Hardware: Approx. 50 individuably shaped 5mm thick, 80mm wide flat aluminium profiles. A smaller inner structure made from a white material able to back project images from inside the structure. Polyester, projectionscreen or plastic material. 4 x short range projectors. One computer.


Simon Marxen © 2011